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Throughout the world, Facebook is blocked in only seven countries due to different reasons.
However, in all the countries it is used, there is less restrictions making it possible for people above 13 years to share and access information easily.
Facebook can be easily used as a business tool in; (a.) marketing, (b.) communication between business partners, and (c.) performing online campaigns.
All this features are supported by the fact that Facebook for business enjoys a wide reach of clients, there is less regulation of information posted on Facebook and it supports a large variety of communication mediums.
Its ability to support various forms of communication medium such as; calls, pictures and establishment of tally based campaign makes it easy for businesses to use it according to their needs.
When using Facebook for marketing, the fast step involves forming either a fan page or business group.
A fun page is created and managed by the business representative. Content posted on the page are moderated by the business representative. Any Facebook member can enjoy receiving and posting information updates after liking the page.
Facebook Fan Page
Creation of fan page is well suited for businesses because of its ability to target customers and urge them to like the business page.
After creating the page the business representatives invites potential clients that might be interested in their business.
After the invited people like the page, they are able to invite their friends too, making the number of targeted people increase quickly; a highly desirable feature in marketing.
Despite the existence of the normal way of Facebook fun page gaining attention of many people, there are two more methods which one can accelerate information reach.
There are two main advantages of using fun pages in marketing businesses.
Facebook runs on phones and computers making it a cheap way of communication especially when managing a large number of business partners or downlines. Information can be spread using messages, videos or live chats.
Despite the existence of the normal way of Facebook fun page gaining attention of many people, there are two more methods which one can accelerate information reach.
- The first one is usage of a premium feature which allows payment of fees for a given quota of page likes.
- The second is by keeping the page active through posting matters that affects the targeted group making it a hub sought by many.
There are two main advantages of using fun pages in marketing businesses.
- The first one is that, information is widely spread across all the members using email notification and posting on their personal walls allowing their friends to view and like.
- Secondly, members are free to actively; participate, contribute to discussions, comment on business products posted by the business representatives and evaluate the business products and services.
Facebook Group
Another way, in which businesses can use Facebook for business, is through creation of a Facebook groups. Groups allow sharing of information posted by group members and can be important in monitoring business trends.
Every group member is free to post their views which establish market trends basing on the members discussions and establishment of online tallying campaigns.
Facebook runs on phones and computers making it a cheap way of communication especially when managing a large number of business partners or downlines. Information can be spread using messages, videos or live chats.
The coverage is a fast and allows all the members to access the same information at the same time while incurring internet usage cost only that is cheaper compared to normal phone communication service charges.
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